Last night I re-re-re-watched the movie Social Network and it reminded me of the game Werewolves, ala a personal event many months ago. At the urging of a friend that I was working with, I joined into a “party” game that the company team was playing. I guess it has many variations, and this one was [...]
Archive for the ‘Marketing’ Category
Why Facebook is like a Werewolf 1 comment
Customers are wrong, don’t listen 2 comments
When asked, customers will usually tell you that they’d like “more choices” as something that would motivate them to “buy more.” On the surface, that logic sounds right. It ain’t. Did you know that the more choices you have on your website, the more business you are losing? Its a well-documented behavior that when you [...]
Anti-fail McNuggets 4 comments
Everybody seems to like small, digestible bits of advice, so here are some principles I’ve learned and/or developed over the years… 1. Keep Answers Simple: The more obvious the answer, the more powerful it is in the marketplace. 2. Never trust anything (or anyone) your “common sense” doesn’t support: Common Sense always appears as a [...]
Embracing Failure 25 comments
Sometimes, you just need to be wrong. I operate on some pretty simple philosophies, one of which is: I rarely learn anything from success (I did it *right*? – cool)… so growing means I must fail. And, if I really want to learn, I must embrace it. TO be clear, I don’t seek failure, nor [...]
