Archive for the ‘Uncategorized’ Category

Why Facebook is like a Werewolf   1 comment

Last night I re-re-re-watched the movie Social Network and it reminded me of the game Werewolves, ala a personal event many months ago. At the urging of a friend that I was working with, I joined into a “party” game that the company team was playing.  I guess it has many variations, and this one was [...]

Posted August 1, 2011 by jeff jochum in Marketing, Musings, Random

Are you ordinary?   Leave a comment

Normally, I keep my blog topics very separate, but I just posted a very personal and enlightened entry on the Startup-Strategy blog that crosses that line.  Find it here jeff

Posted March 28, 2011 by jeff jochum in Uncategorized

Customers are wrong, don’t listen   2 comments

When asked, customers will usually tell you that they’d like “more choices” as something that would motivate them to “buy more.” On the surface, that logic sounds right. It ain’t. Did you know that the more choices you have on your website, the more business you are losing? Its a well-documented behavior that when you [...]

Posted February 1, 2011 by jeff jochum in Marketing, Photo Biz

Make me your…   1 comment

The Thirst Relief Mentor Auction (in association with ShootQ) has begun! You can actually bid real money to spend an entire MONTH making me your… well, I’ll let your imagination work that one out.  It’s for a GREAT cause and may even make you smarter, so check it out here. jeff

Posted January 11, 2011 by jeff jochum in Uncategorized

My 5 year-old’s Xmas present? Choosing.   4 comments

In a post a few months back, I spouted off about how Choosing is Hard, as well as posted a video on my Startup-Strategy.com blog (also at the bottom of this post).  Since then, I’ve repeated that phrase countless times in workshops, 1to1 consulting meetings, and various business conversations.  And, without exception, everyone I say it to [...]

Posted December 25, 2010 by jeff jochum in Uncategorized

No Kid Goes Hungry   Leave a comment

Did you know that $1 can provide a hungry child with 10 healthy meals? I know it sounds impossible—but Share Our Strength’s No Kid Hungry team is investing in communities across America, helping local leaders reach more hungry children than ever before, and making smart choices that turn your support into reliable, healthy meals for [...]

Posted December 21, 2010 by jeff jochum in Uncategorized

Who’s Hungry (for knowledge)?!   2 comments

First, thanks to everyone who responded to my PartnerCon Power Lunch invitation, both here, in email and on FB.  There were 30 of you total, and there’s NO WAY I could find a place that would hold us all (my original thought when I started this, was “Let’s invite everyone who responds”).  Just. Overwhelmed. Every one of [...]

Posted October 12, 2010 by jeff jochum in Uncategorized

Can photography create art?   10 comments

There’s been a resurgence of discussion recently (mostly in tweets) about how important “art” is to the overall success of an “artistic” business.  Well, we all know how hard art is to truly define and my views on this are pretty well established. However, I encountered something recently that hit me as having all the [...]

Posted October 7, 2010 by jeff jochum in Uncategorized

Going fishing is good for business   7 comments

There’s an old saying, “Give someone a fish, and you feed them for one meal; teach them to fish and they are fed for life.” There are two powerful messages here. The first is the one we all see: Education is a better form of charity. The second resonates with me, personally: Don’t be lazy [...]

Posted September 4, 2010 by jeff jochum in Uncategorized

Dream a Little Dream   3 comments

To say I’m a little obsessed with Christopher Nolan’s movies is, like his storytelling, understated. I truly appreciate how ultra-lean his productions are. Nothing wasted. No filler dialogue. No unneeded scenes. Sparse. Concise. Heck, the guy can even tell an intricate mystery without resorting to red herrings… Amazing. So, with the appreciation that every scene, [...]

Posted August 8, 2010 by jeff jochum in Musings, Random, Uncategorized

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