Archive for the ‘Photo Biz’ Category

Are you cursed?   4 comments

In a recent conversation with a friend whose opinion I hold in high regard, something was said that really threw me for a loop.  Essentially, the statement was this: “I believe work is a curse, and my job is to make it as painless as possible for myself and my team.” For those of you who know [...]

Posted March 13, 2011 by jeff jochum in Photo Biz, Random

Customers are wrong, don’t listen   2 comments

When asked, customers will usually tell you that they’d like “more choices” as something that would motivate them to “buy more.” On the surface, that logic sounds right. It ain’t. Did you know that the more choices you have on your website, the more business you are losing? Its a well-documented behavior that when you [...]

Posted February 1, 2011 by jeff jochum in Marketing, Photo Biz

Ask For Proof   14 comments

Can someone teach you about business success without having done it themselves? This seems to be a big question, these days, as workshops and 1to1 mentoring become a popular way to monetize experience. (Full disclosure: I do both) In my mind, the simple answer is No. (Actually NO! I discussed some of this in a [...]

When Do You Just Quit?   3 comments

In a word: Never This has been a tough couple of years for many (most… all?) small businesses, and especially hard for artist-run businesses that were just barely making ends meet before the Great Recession hit.  And, as a business strategy consultant to a lot of them, I’m often asked the question of when to [...]

Posted November 2, 2010 by jeff jochum in Musings, Photo Biz

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