Author Archive

Can photography create art?   10 comments

There’s been a resurgence of discussion recently (mostly in tweets) about how important “art” is to the overall success of an “artistic” business.  Well, we all know how hard art is to truly define and my views on this are pretty well established. However, I encountered something recently that hit me as having all the [...]

Posted October 7, 2010 by jeff jochum in Uncategorized

Its a bum wrap (and 4 ways to fix it).   4 comments

On the internet, it seems that everything (bad) lasts forever… we all get this, even if we deny it (which is usually right after a few late-night intoxitweets).  I’ve recently learned that the internet is not alone in this characteristic of unfortunate recall. My tale has a few simple highlights: I was arrested. It was [...]

Posted September 13, 2010 by jeff jochum in Musings

Going fishing is good for business   7 comments

There’s an old saying, “Give someone a fish, and you feed them for one meal; teach them to fish and they are fed for life.” There are two powerful messages here. The first is the one we all see: Education is a better form of charity. The second resonates with me, personally: Don’t be lazy [...]

Posted September 4, 2010 by jeff jochum in Uncategorized

Dream a Little Dream   3 comments

To say I’m a little obsessed with Christopher Nolan’s movies is, like his storytelling, understated. I truly appreciate how ultra-lean his productions are. Nothing wasted. No filler dialogue. No unneeded scenes. Sparse. Concise. Heck, the guy can even tell an intricate mystery without resorting to red herrings… Amazing. So, with the appreciation that every scene, [...]

Posted August 8, 2010 by jeff jochum in Musings, Random, Uncategorized

I’m an iTunes Rockstar!   Leave a comment

Recently, I was interviewed by Scott Sheppard for the WPPI Road Show (I’m speaking in Sacramento on Weds., August 25) and he posted it on iTunes. I know – head-fake! But really, its only a couple of minutes and I get a chance to talk about two passionate projects of mine, Fusion photography and my [...]

Posted July 30, 2010 by jeff jochum in Uncategorized

Just Break It II   1 comment

Jeff discusses the value of not waiting for your competitors to define you, or your business.

Posted July 15, 2010 by jeff jochum in Uncategorized

Startup Strategy Network launches   Leave a comment

“THERE IS NOTHING AS MYSTERIOUS AS SOMETHING CLEARLY SEEN” – Robert Frost As many of you might know, I have created Startup Strategy – an educational and consulting venture focused at helping businesses gain clarity in how to define, map and achieve their unique success. Over the last 8 years, I’ve seen the pro photography [...]

Posted July 12, 2010 by jeff jochum in Uncategorized

Ch-ch-ch-changes…   38 comments

(I’ve tried to keep the blog posts here focused at big topics rather than personal stuff; this month I’m going to veer from that.) I have a dream. Well, it’s really a two-part vision, with the first part involving a global professional photographer community (I want one to exist) and the second being a way [...]

Posted April 26, 2010 by jeff jochum in Uncategorized

Just. Make. Waves.   Leave a comment

At one place I remember well, they saw themselves as innovative and edgy – but scratching the surface a little revealed the common advice from everyone who worked there about how to survive in such a place was “Don’t Make Waves.” Not really a great formula for growing success, IMHO. At best, this creates an environment of conservative apathy. At worst, it creates a place where there’s no real accountability and survivors do a lot of shrugging, on a daily basis.

Posted March 1, 2010 by jeff jochum in Uncategorized

Don't Refuse to Choose.   16 comments

I used to work with a guy who hated choosing. I’m sure he felt he had very valid reasons for this extreme choice-avoidance, but it always looked to me like he simply didn’t want to be “wrong.” Somewhere along the way, probably in b-school, he discovered that analysis was a really powerful tool to delay, [...]

Posted February 4, 2010 by jeff jochum in Uncategorized

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