Author Archive

Why Facebook is like a Werewolf   1 comment

Last night I re-re-re-watched the movie Social Network and it reminded me of the game Werewolves, ala a personal event many months ago. At the urging of a friend that I was working with, I joined into a “party” game that the company team was playing.  I guess it has many variations, and this one was [...]

Posted August 1, 2011 by jeff jochum in Marketing, Musings, Random

Are you ordinary?   Leave a comment

Normally, I keep my blog topics very separate, but I just posted a very personal and enlightened entry on the Startup-Strategy blog that crosses that line.  Find it here jeff

Posted March 28, 2011 by jeff jochum in Uncategorized

Are you cursed?   4 comments

In a recent conversation with a friend whose opinion I hold in high regard, something was said that really threw me for a loop.  Essentially, the statement was this: “I believe work is a curse, and my job is to make it as painless as possible for myself and my team.” For those of you who know [...]

Posted March 13, 2011 by jeff jochum in Photo Biz, Random

Customers are wrong, don’t listen   2 comments

When asked, customers will usually tell you that they’d like “more choices” as something that would motivate them to “buy more.” On the surface, that logic sounds right. It ain’t. Did you know that the more choices you have on your website, the more business you are losing? Its a well-documented behavior that when you [...]

Posted February 1, 2011 by jeff jochum in Marketing, Photo Biz

Make me your…   1 comment

The Thirst Relief Mentor Auction (in association with ShootQ) has begun! You can actually bid real money to spend an entire MONTH making me your… well, I’ll let your imagination work that one out.  It’s for a GREAT cause and may even make you smarter, so check it out here. jeff

Posted January 11, 2011 by jeff jochum in Uncategorized

My 5 year-old’s Xmas present? Choosing.   4 comments

In a post a few months back, I spouted off about how Choosing is Hard, as well as posted a video on my Startup-Strategy.com blog (also at the bottom of this post).  Since then, I’ve repeated that phrase countless times in workshops, 1to1 consulting meetings, and various business conversations.  And, without exception, everyone I say it to [...]

Posted December 25, 2010 by jeff jochum in Uncategorized

No Kid Goes Hungry   Leave a comment

Did you know that $1 can provide a hungry child with 10 healthy meals? I know it sounds impossible—but Share Our Strength’s No Kid Hungry team is investing in communities across America, helping local leaders reach more hungry children than ever before, and making smart choices that turn your support into reliable, healthy meals for [...]

Posted December 21, 2010 by jeff jochum in Uncategorized

Ask For Proof   14 comments

Can someone teach you about business success without having done it themselves? This seems to be a big question, these days, as workshops and 1to1 mentoring become a popular way to monetize experience. (Full disclosure: I do both) In my mind, the simple answer is No. (Actually NO! I discussed some of this in a [...]

When Do You Just Quit?   3 comments

In a word: Never This has been a tough couple of years for many (most… all?) small businesses, and especially hard for artist-run businesses that were just barely making ends meet before the Great Recession hit.  And, as a business strategy consultant to a lot of them, I’m often asked the question of when to [...]

Posted November 2, 2010 by jeff jochum in Musings, Photo Biz

Who’s Hungry (for knowledge)?!   2 comments

First, thanks to everyone who responded to my PartnerCon Power Lunch invitation, both here, in email and on FB.  There were 30 of you total, and there’s NO WAY I could find a place that would hold us all (my original thought when I started this, was “Let’s invite everyone who responds”).  Just. Overwhelmed. Every one of [...]

Posted October 12, 2010 by jeff jochum in Uncategorized

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